The Personal Data Protection Commission has launched a public consultation seeking views on the Proposed Advisory Guidelines on Use of Personal Data in AI Recommendation and Decision Systems (“Guidelines“). The purpose of these Guidelines is to clarify how the Personal Data Protection Act applies to the collection and use of personal data by organisations to develop and deploy systems that embed machine learning models which are used to make decisions autonomously or to assist a human decision-maker through recommendations and predictions.
Businesses utilising AI Systems may wish to digest the practices proposed in the Guidelines regarding the use of personal data, and to provide feedback on the Guidelines where relevant. This Update highlights key elements of the Guidelines.
For more information, click here to read the full Legal Update.