Following positive consumer response to the unit pricing pilot, the Competition and Consumer Commission of Singapore (“CCS”) and the Consumers Association of Singapore have expanded the programme from 1 October 2026, covering more supermarket operators, online stores and a wider range of grocery items.
In the first stage of the pilot, which ran from September to December 2025, participating outlets of supermarket chains (NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant) displayed unit prices for selected grocery categories. For more information on this pilot, please refer to our March 2025 Legal Update titled “Upcoming Unit Pricing Pilot at Major Supermarkets in Singapore“.
In the expanded pilot, the coverage will increase as follows:
- A wider range of commonly purchased grocery items (e.g. flour, milk, butter, snacks, soups, and sauces) will be added.
- In addition to the original operators, Don Don Donki and RedMart have joined the pilot, with each operator participating for eight weeks.
- The pilot will extend to online stores, with Sheng Siong and RedMart displaying unit pricing for selected grocery categories on their online stores from 1 October 2026, and with other operators progressively rolling out similar measures on their respective platforms.
Click on the following link for more information:
- CCS Press Release titled “Expansion of the Unit Pricing Pilot from October 2026” (available on the CCS website at www.ccs.gov.sg)
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