Greenwashing has gained considerable prominence in recent times. This naturally followed the growth and importance of environmental sustainability in the global landscape. Greenwashing practices refer to conduct that deceives or misleads consumers on the alleged environmental benefits of products or services.
The Competition and Consumer Commission of Singapore (“CCCS“) has just issued a report from a commissioned study on greenwashing in online marketing (“Greenwashing Study“), which reviewed environmental claims made on over 1,000 products offered on the 100 most visited e-commerce sites by Singapore residents in October 2022, and seeks to provide guidance on next steps. We set out an overview of the key findings from the Greenwashing Study, the practices that CCCS may potentially cover in its upcoming guidelines, and the potential impact on businesses.
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