The CSR CLOmmunity Celebration 2025 marked the successful conclusion of a first-of-its-kind CLO-wide fundraising and sustainability initiative that brought colleagues together in support of meaningful social and environmental causes.
Anchored by the JUMBO Charity Drive and the KLOTH Donation Drive, the campaign combined charitable giving with sustainability-led action.
The JUMBO Charity Drive featured a live progress tracker that unlocked firm-wide milestones as donations grew, allowing participants to contribute towards a curated selection of three charitable organisations supporting children’s education, senior citizen welfare, and environmental protection.
The KLOTH Donation Drive focused on circularity and responsible consumption, collecting 92.15kg of pre-loved textiles over two weeks for redistribution through Kloth Circularity.
Engagement throughout the two-week campaign was driven by milestone-based fundraising goals, creative in-office activations, and a live progress standee crafted from recycled materials. The initiative culminated in the CLOmmunity Celebration Party on 16 October 2025, featuring the unlocked milestones namely a movie night, lucky draws, ping pong exhibition matches, a live band performance by in-house talent, and the much-anticipated CLO Auction, which contributed RM6,400 to the overall fundraising total.
Through the combined efforts of the firm, a total of RM25,000 was raised in support of three beneficiary organisations, namely the Lovely Nursing Centre, Bag2School Programme, and The Lost Food Project, in addition to the sustainable textile reuse through KLOTH.
The CSR CLO-mmunity Celebration 2025 stands as a testament to what can be achieved when purpose, sustainability and community come together, turning shared (and fun!) effort into meaningful impact.
